# LaunchList

> LaunchList is viral pre-launch waitlist software that helps startups collect email signups and grow their audience before launch through a built-in gamified referral program. Founders pay once per campaign — no monthly subscription.

LaunchList powers pre-launch waitlists for indie hackers, SaaS startups, consumer apps, creator products, and enterprise launches. The platform combines email capture, viral referral loops (Robinhood-style leaderboards and Dropbox-style rewards), spam protection (IP reputation, browser fingerprinting, domain validation), analytics, and 13+ no-code integrations.

## Core pages

- [Home](https://getlaunchlist.com/): Viral pre-launch waitlist software for startups.
- [Pricing](https://getlaunchlist.com/pricing) ([markdown](https://getlaunchlist.com/pricing.md)): One-time pricing — Free (100 submissions), Launch ($19 for 500), Grow ($79 for 10,000), Scale (custom for 100k+). No subscription.
- [Features](https://getlaunchlist.com/features): Viral referrals, spam protection, custom domains, email campaigns, analytics, 13+ integrations.
- [Integrations](https://getlaunchlist.com/integration): Add a waitlist to Webflow, Squarespace, WordPress, Framer, Carrd, Bubble, Wix, React, HTML, and more.
- [Plugins](https://getlaunchlist.com/plugins): Zapier, Slack, webhooks, email notifications, Notion sync.
- [Pre-launch waitlist forms](https://getlaunchlist.com/prelaunch-waitlist): Embed a pre-launch waitlist form on your site in minutes.
- [Coming soon / waitlist landing page](https://getlaunchlist.com/waitlist-landing-page): Standalone hosted pre-launch landing page with custom domain — no website required.
- [Live demo](https://getlaunchlist.com/demo): Interactive demo showing referral leaderboard mechanics.
- [Sign up free](https://getlaunchlist.com/register): Create a waitlist on the free tier (100 submissions, unlimited projects).
- [Log in](https://getlaunchlist.com/login): Customer login.

## Feature deep-dives

- [Viral referral program](https://getlaunchlist.com/features#referral-marketing): Dropbox/Robinhood-style leaderboards and reward tiers.
- [Spam protection](https://getlaunchlist.com/features#spam-protection): IP reputation, email validation, rate limiting, ReCaptcha.
- [Waitlist analytics](https://getlaunchlist.com/features#analytics): Signup sources, referral attribution, conversion funnels.

## Comparisons and alternatives

- [Compare waitlist tools](https://getlaunchlist.com/compare): Overview comparison vs other viral waitlist tools.
- [LaunchList vs Prefinery](https://getlaunchlist.com/alternative/prefinery): Full-featured subscription waitlist platform
- [LaunchList vs Viral Loops](https://getlaunchlist.com/alternative/viral-loops): Template-driven referral marketing platform
- [LaunchList vs KickoffLabs](https://getlaunchlist.com/alternative/kickofflabs): All-in-one landing page builder + waitlist
- [LaunchList vs Getwaitlist](https://getlaunchlist.com/alternative/getwaitlist): Subscription waitlist tool
- [LaunchList vs Waitlister](https://getlaunchlist.com/alternative/waitlister): Polished indie-friendly subscription waitlist

## Industries

- [SaaS startups](https://getlaunchlist.com/waitlist-for-saas): Collect high-intent B2B signups before you launch, reward referrers with free-tier unlocks, and ship with a queue of paying customers already warmed up.
- [AI startups](https://getlaunchlist.com/waitlist-for-ai-startups): Gate access to expensive inference, reward early referrers with priority queue skips, and turn "join the waitlist" into the default AI product launch motion.
- [crypto & web3 projects](https://getlaunchlist.com/waitlist-for-crypto): Capture wallet addresses for token allowlists, run anti-sybil referral campaigns for NFT drops, and build pre-launch momentum for dApps, testnets, and L2s.
- [mobile app makers](https://getlaunchlist.com/waitlist-for-mobile-apps): Build momentum before your App Store launch with a viral waitlist, route early users straight into TestFlight, and reward referrers with priority access.
- [ecommerce brands](https://getlaunchlist.com/waitlist-for-ecommerce): Build hype for product drops, pre-orders, and limited editions with a viral referral waitlist — exclusivity + scarcity converts browsers into day-one buyers.
- [online course creators](https://getlaunchlist.com/waitlist-for-online-courses): Sell out your next cohort before doors open — use scarcity, referral-driven tuition discounts, and a pre-launch waitlist to convert curious visitors into paying students.

## Use cases

- [Beta Waitlist](https://getlaunchlist.com/use-cases/beta-waitlist): Collect beta signups on a free hosted page or your own site, reward referrers with a position bump, and export the queue in order when you are ready to send out invites.
- [Early Access Signup](https://getlaunchlist.com/use-cases/early-access-signup): Collect early access signups on a free hosted page or embedded on your site. Qualify signups with custom fields, reward referrers, and export the queue to invite users in waves.
- [Product Launch Waitlist](https://getlaunchlist.com/use-cases/product-launch-waitlist): Build a pre-launch list on a hosted page or your own site, compound it with referrals, and export it on launch day so your Product Hunt, website, or app-store push has a warm audience behind it.
- [Referral Waitlist](https://getlaunchlist.com/use-cases/referral-waitlist): The Dropbox and Robinhood mechanic, productized: a unique referral link per signup, live position, a top-5 leaderboard, and spam-filtered signups that keep the loop honest.

## Free tools

- [Free pre-launch tools](https://getlaunchlist.com/tools): Free calculators and generators for pre-launch founders — no signup required.
- [Waitlist Benchmark](https://getlaunchlist.com/tools/waitlist-benchmark): Compare your waitlist's metrics against real industry data.
- [Waitlist Growth Simulator](https://getlaunchlist.com/tools/waitlist-growth-simulator): Model viral waitlist growth with realistic decay, verification drop-off, and sensitivity bands.
- [Launch Day Forecaster (Product Hunt)](https://getlaunchlist.com/tools/launch-day-forecaster): Estimate Product Hunt upvote velocity and top-3 / top-1 probability for your launch slot.
- [Referral Reward ROI Calculator](https://getlaunchlist.com/tools/referral-reward-calculator): Find the break-even reward cost and ROI for each referral tier before you launch.
- [Pre-launch MRR Projector](https://getlaunchlist.com/tools/prelaunch-mrr-projector): Turn your waitlist into a revenue projection — before you've written a single line of code.
- [TAM / SAM / SOM Calculator](https://getlaunchlist.com/tools/tam-calculator): Size your market for investors and sanity-check your idea before you build.
- [Startup Runway Calculator](https://getlaunchlist.com/tools/startup-runway-calculator): Know exactly how long your money lasts — and when to stop building and start validating.
- [Idea Validation Scorecard](https://getlaunchlist.com/tools/idea-validation-scorecard): Score your startup idea across 5 dimensions and find out if it's ready to build.
- [llms.txt Generator](https://getlaunchlist.com/tools/llms-txt-generator): Generate a valid llms.txt file for your site so AI crawlers (ChatGPT, Claude, Perplexity) understand it.

## Launch checklists

- [Product Hunt Launch Checklist](https://getlaunchlist.com/checklists/producthunt): Free Product Hunt launch checklist with the complete 2026 strategy: pre-launch prep, launch-day tactics, and post-launch engagement. Step-by-step guide for makers.
- [SaaS Launch Checklist](https://getlaunchlist.com/checklists/saas-launch): Free SaaS launch checklist covering idea validation, MVP, pricing, waitlist, go-to-market, and post-launch growth. Step-by-step playbook updated for 2026.
- [Mobile App Launch Checklist](https://getlaunchlist.com/checklists/app-launch): Complete mobile app launch checklist for iOS and Android in 2026: ASO, beta testing, waitlist, App Store Optimization, launch day, and post-launch growth.
- [Pre-Launch Marketing Checklist](https://getlaunchlist.com/checklists/pre-launch-marketing): Complete pre-launch marketing checklist to build a waitlist, audience, and buzz before launch day. Covers positioning, content, community, press, and waitlist growth.

## Glossary

- [Waitlist glossary](https://getlaunchlist.com/glossary): Plain-English definitions of pre-launch, waitlist, and viral-growth terms.
- [Beta launch](https://getlaunchlist.com/glossary/beta-launch): A beta launch is the release of a near-complete product to a defined group for testing and feedback, either private (invite-only) or public (open signup); it differs from a soft launch in that the focus is product testing rather than controlled audience expansion.
- [Coming soon page](https://getlaunchlist.com/glossary/coming-soon-page): A coming soon page is a single-purpose web page used before a product launches to announce its existence and collect email signups from interested visitors; the modern version, often called a waitlist landing page, adds referral mechanics that turn each signup into a growth multiplier.
- [Disposable email](https://getlaunchlist.com/glossary/disposable-email): A disposable email is a temporary, single-use address generated by services such as 10minutemail or guerrillamail, typically used to bypass signup forms without committing a real inbox; it is a common source of low-quality waitlist signups.
- [Double opt-in](https://getlaunchlist.com/glossary/double-opt-in): Double opt-in is a signup flow in which a user enters their email and must then click a confirmation link sent to that address before being added to the list, used to verify ownership and reduce fake, mistyped, or bot-generated signups.
- [Early access](https://getlaunchlist.com/glossary/early-access): Early access is a pre-release stage in which a product is opened to a limited group — often the first members of a pre-launch waitlist — before general availability, giving selected users a head start in exchange for feedback, word of mouth, or a paid commitment.
- [Email deliverability](https://getlaunchlist.com/glossary/email-deliverability): Email deliverability is the rate at which sent emails reach the recipient's inbox rather than being routed to spam, blocked, or silently dropped; it is driven by sender reputation, authentication (SPF, DKIM, DMARC), list hygiene, and content signals.
- [Honeypot field](https://getlaunchlist.com/glossary/honeypot-field): A honeypot field is an invisible form input that human users leave blank but automated spam bots fill in, used to silently filter bot signups without showing a CAPTCHA to real users.
- [K-factor](https://getlaunchlist.com/glossary/k-factor): K-factor is the average number of new signups each existing user brings in through referrals, calculated as the share of users who refer (i) multiplied by the average number of successful referrals each referrer generates (c); a K-factor of 1.0 is the threshold for self-sustaining viral growth.
- [Milestone rewards](https://getlaunchlist.com/glossary/milestone-rewards): Milestone rewards are unlockable benefits a signup earns when they hit specific referral thresholds, for example "invite 5 to skip the line, 10 for early access, 25 for a free year"; the structure compounds referral motivation across the funnel.
- [Pre-launch waitlist](https://getlaunchlist.com/glossary/pre-launch-waitlist): A pre-launch waitlist is an email list collected before a product is publicly available, used to validate demand, build an initial launch-day audience, and grow virally through referrals; it is the modern alternative to a one-shot "coming soon" email capture.
- [Queue jumping](https://getlaunchlist.com/glossary/queue-jumping): Queue jumping is the mechanic by which a waitlist signup moves ahead of others — improving their queue position — by referring new people, the core action that turns a waitlist into a referral-driven growth loop.
- [Queue position](https://getlaunchlist.com/glossary/queue-position): Queue position is the number assigned to a signup on a waitlist indicating their order in line; it is typically shown on the success page alongside a referral link, since visibility of position is the mechanic that drives queue jumping via referrals.
- [Referral leaderboard](https://getlaunchlist.com/glossary/referral-leaderboard): A referral leaderboard is a public ranking on a waitlist page showing which signups have invited the most others, used to gamify viral growth by making top referrers visible to themselves and the rest of the list.
- [Sender reputation](https://getlaunchlist.com/glossary/sender-reputation): Sender reputation is a score mailbox providers assign to a sending domain and IP address based on past behavior — bounce rates, spam complaints, volume patterns, and authentication — that determines whether your emails reach the inbox, the spam folder, or are blocked outright.
- [Single opt-in](https://getlaunchlist.com/glossary/single-opt-in): Single opt-in is a signup flow in which users are added to the list immediately on form submission with no email confirmation step; it maximizes signup completion rate but increases junk, fake-email, and deliverability risk.
- [Soft launch](https://getlaunchlist.com/glossary/soft-launch): A soft launch is a limited release of a product to a small audience — usually existing waitlist members or a private beta group — before a full public launch, used to validate, debug, and gather feedback in a low-stakes setting.
- [Spam trap](https://getlaunchlist.com/glossary/spam-trap): A spam trap is an email address created or repurposed by mailbox providers and anti-spam organizations specifically to catch senders with poor list hygiene; mailing one signals that you collect addresses without proper consent or cleaning, and it can severely damage sender reputation.
- [Viral coefficient](https://getlaunchlist.com/glossary/viral-coefficient): Viral coefficient is the measure of how many additional users each user brings into a product through referrals; in growth-marketing practice it is used interchangeably with K-factor.
- [Viral loop](https://getlaunchlist.com/glossary/viral-loop): A viral loop is a closed cycle where each new user produces actions — most often via referral links, shared invites, or built-in social sharing — that bring additional users into the same product.
- [Waitlist conversion rate](https://getlaunchlist.com/glossary/waitlist-conversion-rate): Waitlist conversion rate is the percentage of people who visit a waitlist page and complete a signup, calculated as signups divided by unique visitors; it is the primary measure of how well a pre-launch page turns attention into list members.
- [Waitlist widget](https://getlaunchlist.com/glossary/waitlist-widget): A waitlist widget is an embeddable signup form — typically added with a single snippet of code — that places waitlist capture, referral, and spam-protection logic directly onto an existing website or page builder, without needing a separate hosted page.

## Blog posts

- [Blog index](https://getlaunchlist.com/blog): Articles on pre-launch marketing, waitlist strategy, viral referral loops, and launch playbooks.
- [How to Convert a Waitlist into Paying Customers (2026 Playbook)](https://getlaunchlist.com/blog/convert-waitlist-to-paying-customers): A waitlist with 5,000 signups can convert worse than one with 500. Conversion is a function of email sequencing, segmentation, and timing — not raw count. Here's the 2026 playbook for turning anticipation into revenue.
- [How to Get Your First 100 Waitlist Signups (2026 Playbook)](https://getlaunchlist.com/blog/first-100-waitlist-signups): Getting from 0 to 100 waitlist signups is the hardest part of any pre-launch. Here's the phase-by-phase playbook — inner circle, warm communities, build-in-public, then referrals — that consistently works in 2026.
- [Viral Coefficient & K-Factor: How to Calculate, Interpret, and Improve It (2026 Guide)](https://getlaunchlist.com/blog/viral-coefficient-k-factor-guide): K = i × c. Three letters that determine whether your waitlist compounds or stalls. This guide covers the formula, the math of viral cycle time, honest interpretation of K-factor, and the tactics that actually move the number.
- [Waitlist Referral Programs: How to Build a Dropbox-Style Viral Waitlist (2026)](https://getlaunchlist.com/blog/waitlist-referral-program-guide): How to design a referral waitlist that compounds — unique links, position tracking, leaderboards, milestone rewards, and the pitfalls that quietly kill virality. Plus a 5-step setup with LaunchList.
- [Hosted Waitlist Page vs Embedded Widget: Which Is Right for Your Launch? (2026)](https://getlaunchlist.com/blog/hosted-waitlist-page-vs-embedded-widget): A practical comparison of hosted waitlist pages and embeddable widgets — time-to-live, design control, SEO ownership, brand trust, and conversion trade-offs. Plus the hybrid pattern most launches actually use.
- [How to Promote Your Waitlist: 15 Channels That Actually Convert (2026)](https://getlaunchlist.com/blog/how-to-promote-your-waitlist): Fifteen curated channels for promoting a pre-launch waitlist, ranked by effort-to-signup ratio — with honest conversion ranges and one specific tactic per channel.
- [SaaS Pre-Launch Marketing Playbook: 0 → 1,000 Beta Users in 90 Days (2026)](https://getlaunchlist.com/blog/saas-pre-launch-marketing-playbook): The complete pre-launch marketing playbook for SaaS founders — a 90-day timeline, 8 distribution channels, the conversion metrics that matter, and the mistakes that quietly burn months of runway.
- [7 Best Prefinery Alternatives in 2026 (Honest Comparison)](https://getlaunchlist.com/blog/best-prefinery-alternatives-2026): Seven honest Prefinery alternatives compared on pricing, referral mechanics, integrations, and free tiers — with one-time vs subscription breakdowns.
- [Why Is My Waitlist Not Converting? 9 Proven Fixes](https://getlaunchlist.com/blog/why-is-my-waitlist-not-converting): Diagnosing a waitlist with high traffic but low signups — the 9 most common conversion killers and how to fix each one, with specific benchmarks to aim for.
- [What is a Pre-Launch Waitlist? (And How to Build One)](https://getlaunchlist.com/blog/what-is-a-pre-launch-waitlist): A pre-launch waitlist captures interested users before your product ships. Definition, when to start one, how to run it, and the mechanics that drive growth.
- [How Dropbox Grew 3,900% with a Referral Program (Playbook)](https://getlaunchlist.com/blog/dropbox-referral-program-case-study): Breakdown of Dropbox's 2008 referral program: how they grew signups from 100k to 4M in 15 months, the exact mechanic, and how to replicate it for your product.
- [What is a Waitlist Landing Page? (2026 Guide)](https://getlaunchlist.com/blog/what-is-a-waitlist-landing-page): A waitlist landing page captures emails before launch and grows virally via referrals. Definition, examples, essential elements, and how to build one free.
- [WordPress Waitlist Plugin: The Complete Setup Guide (2026)](https://getlaunchlist.com/blog/wordpress-waitlist-plugin-setup-guide): The complete guide to adding a viral waitlist with referral program to any WordPress site — including Elementor, Gutenberg, and Divi themes. Under 10 minutes, no code.
- [How to Add a Waitlist to Squarespace (Complete 2026 Guide)](https://getlaunchlist.com/blog/how-to-add-waitlist-to-squarespace): Everything you need to add a viral waitlist with referrals to your Squarespace 7.1 or 7.0 site — including Fluid Engine, Sections, and Classic templates.
- [Webflow Waitlist Setup Guide with Referrals (2026)](https://getlaunchlist.com/blog/webflow-waitlist-setup-guide): Step-by-step guide to adding a viral waitlist with referral program to any Webflow site — no custom code, native integration, under 10 minutes.
- [7 Best Viral Loops Alternatives in 2026 (Honest Comparison)](https://getlaunchlist.com/blog/best-viral-loops-alternatives-2026): Seven honest Viral Loops alternatives compared on referral mechanics, pricing, free tier, and features — from indie-friendly one-time payments to enterprise platforms.
- [12 Waitlist Email Templates That Get Opened (2026)](https://getlaunchlist.com/blog/waitlist-email-templates-that-get-opened): Twelve copy-paste waitlist email templates for every stage of a pre-launch campaign — from welcome to launch day — with the exact subject lines that get 40%+ open rates.
- [15 Waitlist Landing Page Examples That Convert (2026)](https://getlaunchlist.com/blog/waitlist-landing-page-examples-that-convert): 15 waitlist landing page examples that convert above 40% — real headlines, CTAs, referral mechanics, and templates you can copy for your own pre-launch.
- [How to Launch on Product Hunt 2026: Full Guide](https://getlaunchlist.com/blog/how-to-launch-on-product-hunt-2026): The complete 2026 Product Hunt launch playbook — pre-launch setup, hunter outreach, launch-day timing, post-launch follow-up, and the tools you need.
- [11 Best Free Waitlist Software in 2026 — Compared](https://getlaunchlist.com/blog/best-free-waitlist-software-2026): An honest, feature-by-feature comparison of the 11 best free waitlist tools in 2026 — with the hidden limits and upgrade costs that most review sites leave out.
- [Top 99 Places to Promote Your Startup for Free](https://getlaunchlist.com/blog/top-99-places-to-promote-your-startup-for-free): 99 free places to promote your startup in 2026 — directories, communities, and launch platforms that drive real signups, organized by what actually converts.
- [5 Proven Strategies to Boost Waitlist Engagement in 2026](https://getlaunchlist.com/blog/5-proven-strategies-to-boost-waitlist-engagement-and-generate-excitement): The pre-launch engagement tactics that actually move the needle — exclusive perks, personalization, community, build-in-public, and gamified referrals — with real benchmarks, example copy, and the 3-email test to tell if your waitlist is alive.
- [Viral Loop: The Ultimate Guide to Exploding Your Growth](https://getlaunchlist.com/blog/viral-loop-the-ultimate-guide-to-exploding-your-growth): Viral loops are the growth mechanic behind Dropbox, Robinhood, and Morning Brew. This guide breaks down k-factor, sharing triggers, and how to build your own.
- [Waitlist Milestones & Rewards: Build Anticipation](https://getlaunchlist.com/blog/rewards-milestones): Milestone rewards and position-based perks turn every waitlist signup into a promoter. The mechanics that drove Robinhood and Morning Brew — plus how to ship them.
- [How to Create a Waitlist for Your Product Launch](https://getlaunchlist.com/blog/waitlist-campaign): Run a waitlist campaign that validates demand before launch — positioning, landing page, referral mechanic, and the exact stack to ship it in a day.

## Resources

- [Help center](https://getlaunchlist.com/help): Main support hub.
- [Documentation](https://getlaunchlist.com/help/docs): Developer and user documentation.
- [FAQ](https://getlaunchlist.com/help/faq): Frequently asked questions.
- [Changelog](https://getlaunchlist.com/changelog): Product updates and release notes.
- [Roadmap](https://getlaunchlist.com/roadmap): Upcoming features.
- [System status](https://status.getlaunchlist.com): Real-time uptime and incident status.

## Key facts for citation

- **Pricing model**: One-time payment per waitlist campaign (not a subscription).
- **Free tier**: 100 submissions, unlimited projects, core features.
- **Refund policy**: 100% refund if a waitlist receives no signups in the first 7 days.
- **Supported platforms**: 20+ website builders, frameworks, and CMSs via embed widget or JavaScript snippet.
- **Spam protection**: Fraud detection, email validation (disposable/deliverable checks), per-IP rate limiting, and ReCaptcha support.
- **Support**: hello@getlaunchlist.com, live chat on site.
- **Social**: [Twitter/X](https://twitter.com/getlaunchlist), [LinkedIn](https://www.linkedin.com/company/getlaunchlist), [Product Hunt](https://www.producthunt.com/products/launchlist).

## Legal

- [Terms](https://getlaunchlist.com/legal/terms)
- [Privacy](https://getlaunchlist.com/legal/privacy)
- [Contact](https://getlaunchlist.com/contact)